Our Story

It started with
one question.

Every Filipino household knows it. Every mom has heard it a thousand times. It's the question that drives a billion-peso problem no one's solving.

"Anong ulam?"

"What's for lunch? What's for dinner?" — Every day, the same question. Every day, the same blank stare into the ref. Every day, the same mental math — do I have budget? What ingredients do I have? Which store is cheaper? This isn't laziness. This is decision fatigue — and it's costing Filipino families thousands of pesos a month.

The numbers don't lie

🏭
40%
Of income on Food
The average Filipino family spends 40% of monthly expenses on food — the highest household cost by far.
💰
₱2,500+
Wasted Monthly
Impulse buying, unplanned meals, and food waste cost the average Filipino family ₱2,500–₱3,000/month in unnecessary spending.
📈
25%
Savings Potential
Meal planning and smart grocery shopping can save up to 25% on food costs through reduced waste and bulk buying.
The reality we can't ignore

We waste billions worth of food
while millions go hungry.

The Philippines produces 2,175 tons of food waste every single day. That's not a typo. And it's not just numbers — it's rice left on plates, vegetables rotting in fridges, and meat bought without a plan.

₱23M
Rice Wasted Daily
Every day, Filipinos waste ₱23 million worth of rice alone — enough to feed 4.3 million people.
₱8.4B
Rice Wasted Yearly
That daily waste adds up to ₱8.4 billion in rice thrown away every year across the country.
2.95M
Tonnes Wasted/Year
Filipino households produce 2.95 million tonnes of food waste annually — 26 kg per person.

What we throw away

Rice, vegetables, and meat are the top 3 most wasted foods. 58% of all household food waste is rice. Larger portions, bigger families, and unplanned cooking drive the waste.

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Who goes without

1 in 5 Filipinos experienced hunger in 2025. Mindanao is hit hardest at 26.3%. The food we waste could feed the families who need it most.

Having access to food is a privilege — not an excuse to waste it.
Planning what you eat isn't just about saving money. It's about respecting every grain of rice, every peso, and every family that wishes they had what we throw away.

The Problem

How Filipinos eat today

  • No weekly meal plan — buy what you see at the palengke
  • Same 5 dishes on rotation because "nasanay na"
  • No idea how much each meal actually costs
  • Special diets (diabetes, keto) feel impossible on a budget
  • Food waste from buying too much of what you don't need
  • Pinterest recipes that cost ₱800 and need ingredients you can't find in Divisoria
TasteAI's Answer

How it should work

  • AI generates meals based on YOUR budget — ₱150 or ₱1,500
  • Endless variety — new recipes tailored to your taste
  • Real prices from SM, Puregold, Robinsons, and your local palengke
  • Diet-specific recipes that actually taste like Filipino food
  • Smart shopping lists — walk in knowing exactly what you'll spend
  • Community recipes from real Filipino home cooks

Weekly food budget comparison

₱2,500+
potential monthly savings with meal planning
Our Mission

The question "Ano ulam?" just got its last answer.

Join thousands of Filipino households who stopped guessing and started cooking with a plan. Free to start. Life-changing to keep.

Start free — it takes 30 seconds

No credit card. No commitment. Just better meals starting today.

Sources